Why mobile should not be overlooked in B2B
Imagine the ability to quickly bring up a catalogue of your products in front of a customer, know how much stock you have; and be able to place an order in seconds without a Wi-Fi connection. Unfortunately many businesses leave revenue on the table by failing to implement this level of visibility into their sales process.
According to Statista, there will be almost 5 billion mobile phone users globally by the year 2020. Of those 5 billion users, nearly 85% will be using smartphones. With the rate people are adopting mobile phones and the internet, smartphones are in good stead to entirely transform the face of commerce. Here are 5 reasons why mobile should definitely not be overlooked in B2B:
1. Most B2B business happens over the phone already. The reality here is that most B2B transactions that occur are taken over a phone call or via chat apps. Channelling this into a purpose built B2B module is simply but a natural evolution in the way we do business.
2. Mobile phones are very handy. Only on your mobile can you shop, read the news and listen to music at the same time. As mobile technology has advanced in great strides, we now have the ability to multi-task to our hearts content.
3. Space constraints. In the wholesale/distribution business, the most scarce resource is space. A mobile phone is far easier to pocket than a full workstation.
4. Always on. In the B2B world the wheels of commerce continue to turn 24 hours a day, 7 days a week. We all know that our smartphones are slowly blurring the lines between work hours and our home lives.
5. Repeat business is what fuels the world of B2B. For somebody who needs to buy goods from you on a regular basis, a B2B app is an absolute god send.
At ALTSHIFT, we work with wholesalers and distributors and have provided B2B solutions of all shapes and sizes. Have you got something in mind for your business? Get in touch with us!
