Choosing the Right CRM: A Crucial Tool for Business Growth
Customer Relationship Management software is a suite of cloud applications that collects and stores customer data, providing a central platform for sales teams to manage customer interactions and enhance customer experience. It essentially unifies sales, marketing, customer relationships and customer services, and as a result, the right CRM will, without a doubt, improve overall business performance. Think: better customer relationships, efficient lead management, sales automation, data centralisation, segmented targeted marketing, detailed forecasting and reporting, customer retention, scalability…the list goes on. It’s easy to see why it’s crucial to choose the right CRM.
Two of the major players in the space are Zoho and Salesforce, and it’s common for Kiwi businesses to feel confused about which is the best fit. They’re both trusted brands that offer feature-rich solutions though in our experiences, Zoho is often a better fit for our mid-market clients. Salesforce started with a focus on enterprise before including more SME-focused solutions, whereas Zoho has its roots in small and medium sized business, and therefore feels much more intuitive.
The CRM decision often boils down to finding the software that aligns with your company's needs while staying within your budget. Salesforce has an extensive array of features and integrations, numbering in the thousands, however, it's worth noting that even Salesforce's second most affordable option tends to be pricier than Zoho’s top-tier plan. Zoho also offers a free edition and flexible month-to-month billing, avoiding annual commitments.
While Salesforce offers a more extensive range of features, Zoho’s offering is still likely more than enough for the average small to mid-tier business. It integrates seamlessly with commonly used software platforms and has a built-in social media feature for tracking conversations on platforms like Google and Facebook. In terms of user-friendliness, Zoho is ideal for beginners and smaller businesses who want to get started quickly. Salesforce, due to its extensive capabilities, is more likely to need a professional IT team to oversee it.
Salesforce still may be the right choice for larger or more complex businesses. It offers many industry-specific solutions, like Salesforce Health Cloud for healthcare and Salesforce Financial Services Cloud for financial services, and extensive customisation options. It’s also known for its scalability and can accommodate the needs of large enterprises with complicated sales processes and data management.
If you are thinking about switching to a new CRM system, let’s chat. ALTSHIFT is the only provider that specialises in multiple products and we’re tech-agnostic, so we’re able to objectively tell you what your business really needs. We’re powered by BDO, so we use our deep knowledge in accounts to find the best solutions. Best of all? We’re there for you every step of the way, supporting your business and optimising it for better business decisions and scalable growth.
Successful partnerships – a platform for business success in 2022!
Success in business hinges on working with - and knowing when to call on - trusted partners. And then, long term success relies on continued relationships with those who can adapt to change, consistently deliver and be depended on in times of need. Looking into the evolving business markets and economic uncertainty in the year ahead, we wish you the very best in your trusted partner relationships to help see you through – and if there’s a role we can play in your journey, we’d love to chat.
We’d also like to take the opportunity to acknowledge one of our own successful partnerships - with MYOB - and thank them for our recent 2021 Enterprise Partner Award; we believe stronger ALTSHIFT alliances (a division of BDO Information Systems) bring stronger capacity for us to deliver success for our clients. Lets talk about the range of ALTSHIFT partners we can connect you with in helping drive your business success in 2022!
We’ve joined forces with BDO!
We are very excited to announce that from the 1st of June 2019 we are merging with BDO Information Systems Ltd.
Who is BDO and why did we decide to join them?
BDO is a global accounting and advisory firm with offices in 162 countries and the leading SME accounting firm in New Zealand. BDO Information Systems is an independent division of the BDO group that specialises in cloud software solutions. This merger brings together a wealth of expertise and gives us greater capability to provide a better service to our clients.
What does this mean for you?
Your current relationship with ALTSHIFT will not change. We will continue to offer the same services at the same rates, from the same key people. What it does mean is that you will have access to a bigger team of specialists who have vast experience working with a wider range of cloud based solutions. We think that together BDO and ALTSHIFT have an unmatched level of expertise when it comes to your business systems and we hope you continue to support us on the next stage of our journey.
If you have questions, please get in touch.
Josh Ambler & the ALTSHIFT Team
ALTSHIFT to become a Xero Platinum Partner
We're not usually driven by titles but this one means a lot to us. It’s a very proud moment to become a Xero Platinum Partner because it represents a coming of age for our business - we’ve reached a level of maturity and that’s something to celebrate for any small business.
In 2010 we brought on our very first Xero customer, today we service more than 400 customers in 4 different countries. During that time, app trends have changed, SaaS companies have come, some have gone, but one thing remains constant - our affiliation with Xero. We see Xero not as an app but the pillar of SME business, the focal point of a business software solution, we see Xero as a platform. It’s the backbone of ours and many businesses.
Today we become the first cloud integrator in the world to be a Xero Platinum Partner and possibly the only Xero Platinum Partner that isn’t an Accountant or Bookkeeper. This achievement puts us in the top 2% of Xero partners, a place usually reserved for the big accounting firms. It affirms something we already knew, that the role of an accountant is changing and so is the pecking order. Despite the perceived food chain, we know our clients come to us first for Fintech advice.
Of the 400+ customers we have on Xero, more than 130 are using one or many add-ons for a total combined eco-system of more than 70 apps. That means we have helped our customers integrate Xero with more than 70 different online applications. When others are talking about SaaS and the cloud, we are the ones actually doing it.
Despite this, there are those (Xero NZ included) that fail to recognise Cloud Integrators as an industry. So we won't be complacent and we'll continue to educate the market that what we do isn’t Accounting, Bookkeeping, nor is it I.T, what we do is business automation through app integration, and we do it in person not via Team Viewer or video.
For now it’s important to celebrate our success, to thank the team for all their hard work, to thank our clients for their ongoing support and most importantly thank Xero for providing us with the encouragement, tools, and framework to do what we do.
Without Xero we wouldn’t be ALTSHIFT.