Choosing the Right CRM: A Crucial Tool for Business Growth
Customer Relationship Management software is a suite of cloud applications that collects and stores customer data, providing a central platform for sales teams to manage customer interactions and enhance customer experience. It essentially unifies sales, marketing, customer relationships and customer services, and as a result, the right CRM will, without a doubt, improve overall business performance. Think: better customer relationships, efficient lead management, sales automation, data centralisation, segmented targeted marketing, detailed forecasting and reporting, customer retention, scalability…the list goes on. It’s easy to see why it’s crucial to choose the right CRM.
Two of the major players in the space are Zoho and Salesforce, and it’s common for Kiwi businesses to feel confused about which is the best fit. They’re both trusted brands that offer feature-rich solutions though in our experiences, Zoho is often a better fit for our mid-market clients. Salesforce started with a focus on enterprise before including more SME-focused solutions, whereas Zoho has its roots in small and medium sized business, and therefore feels much more intuitive.
The CRM decision often boils down to finding the software that aligns with your company's needs while staying within your budget. Salesforce has an extensive array of features and integrations, numbering in the thousands, however, it's worth noting that even Salesforce's second most affordable option tends to be pricier than Zoho’s top-tier plan. Zoho also offers a free edition and flexible month-to-month billing, avoiding annual commitments.
While Salesforce offers a more extensive range of features, Zoho’s offering is still likely more than enough for the average small to mid-tier business. It integrates seamlessly with commonly used software platforms and has a built-in social media feature for tracking conversations on platforms like Google and Facebook. In terms of user-friendliness, Zoho is ideal for beginners and smaller businesses who want to get started quickly. Salesforce, due to its extensive capabilities, is more likely to need a professional IT team to oversee it.
Salesforce still may be the right choice for larger or more complex businesses. It offers many industry-specific solutions, like Salesforce Health Cloud for healthcare and Salesforce Financial Services Cloud for financial services, and extensive customisation options. It’s also known for its scalability and can accommodate the needs of large enterprises with complicated sales processes and data management.
If you are thinking about switching to a new CRM system, let’s chat. ALTSHIFT is the only provider that specialises in multiple products and we’re tech-agnostic, so we’re able to objectively tell you what your business really needs. We’re powered by BDO, so we use our deep knowledge in accounts to find the best solutions. Best of all? We’re there for you every step of the way, supporting your business and optimising it for better business decisions and scalable growth.
